You've probably seen a news clip about the new Brazilian airline called Azul. This is the current project that David Neeleman the Founder and former CEO of JetBlue is working on. David is a very successful entrepreneur and apparently has developed a much needed high pain tolerance. If you remember JetBlue took a beating a few years ago when it left hundreds of passengers stranded on the tarmac due to an ice storm.
So, here's a guy who obviously has made some money and probably doesn't need the massive headache associated with starting a new airline. Why does an entrepreneur subject themselves to this type of experience? With crude oil at all-time highs it's not an easy time to enter into the airline travel space. So, what is it that drives this type of entrepreneur? Why not just sleep on a bed of nails, walk barefoot over hot coals, or put on your old Milli Vanilli cassette? (come on...I know you had one!)
What is it that drives us?
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