LEAVE ME A MESSAGE...BEEP!

As entrepreneurs, we wear a lot of hats. One of those hats is to fill the role of a Sales Person. As sales people, we leave a lot of voicemail messages in our endless pursuit to turn potential customers into revenue streams and build client relationships. When leaving voicemails for a prospect or a customer, you can dramatically increase your chances of a return call by putting yourself in their shoes. In other words leave a message that speaks to their perspective.

One of the most common mistakes sales people make when leaving messages for potential customers is talking too much about themselves and their company. BLAH BLAH BLAH. If you consider what your prospect might be thinking when they listen to your message, you want to avoid thoughts like, "So what?" or "How will that help me?"

Using a valid business reason is an effective way to craft a compelling reason for your client or prospective client to call you back. Your potential customers are as busy as you are, so messages longer than 20 seconds will start to decrease your chance of a call back right out of the gate.

Criteria for a good message:
- Impacts what your recipient wants to accomplish.
- Sets the call as a high priority.
- States "what’s in it for me" to the recipient.
- Is clear, concise, and complete.