Tuesday, March 18, 2008

THE FOUR E's (and 1 P) OF ENTREPRENEURIAL LEADERSHIP

Although Jack Welch, the former CEO of GE, ran a multi-billion dollar enterprise his 4 E's and 1 P philosophy is very relevant for most entrepreneurs that are looking to create a sustainable business.

As an entrepreneur, you are now the top tomato, head honcho, and chief shipping officer, as well as approximately 10 other roles that we don't have to list because you know what they are. However, a role that is often overlooked is the role of LEADER. You are now responsible for engaging and aligning other individuals with your vision and mantra. The following 4 E's and 1 P will help you think about the things you need to do as the leader of your start-up.

Energy - Individuals with energy love to "go, go, go." These people possess boundless energy and get up every day ready to attack the job at hand. High energy people move at 95 miles-per-hour in a 55 mile-per-hour world.

Energizers - know how to spark others to perform. They outline a vision and get people to carry it out. Energizers know how to get people excited about a cause or a crusade. They are selfless in giving others the credit when things go right, but quick to accept responsibility when things go awry.

Edge - Those with edge are competitive types. They know how to make the really difficult decisions, never allowing the degree of difficulty to stand in their way.

Execute - The key to the entire model. Without measurable results, the other "E's" are of little use. Executers recognize that activity and productivity are not the same and are capable of converting energy and edge into action and results.

Passion - (hopefully, there's no need to elaborate here)


What can you do to be sure you are using the 4 E's and the 1 P?

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